More DIY

[babysimon]

So there's this woman.
She's driving a car. She has lank hair and a sour expression. Another car pulls up next to her with a load of flat-pack stuff on the roof. And she really loses it. She dissolves into this internal diatribe about the evils of DIY - as if assembling something from Ikea counts as a major project. The fact that the driver of the other car has a different perspective on furniture has become the most important, and the most upsetting thing in her life. She boils with rage.

And that's it.

And this is supposed to make me want to buy car insurance? Or a car, or petrol, or whatever - I refuse to actually listen to what they're saying. The whole message seems to be that their product is for staggeringly uinpleasant, dysfunctional, passive-aggressive people. As was the previous one - the Asian Couple Have An Argument ad.

OK, I know I should be using this LiveJournal thing to bare my innermost feelings, but one of my principal emotions at the moment is that this advert is really really bad. A bad advert would make you think twice about buying the product. This advert makes me think twice about continuing to watch television. It certainly makes me hit mute, or change the channel.

And I just had to do so again. Ouch.

Comments

[aegidian]

Y'know, the same actress (lank haired woman) does adverts for the Discovery Home & Leisure DIY channel!

[babysimon]

Just as well I have the communist version of space-telly. No silly DIY channel for me.

[adjectivegail]

*g* well, if you just didn't watch telly, you wouldn't have this problem...?

G :-)

RE: Bitch Club

[(Anonymous)]

There is a growing trend in advertising to use the same format to sell a range of products. I don't really understand why they think that making men look stupid and pathetic is going to convince them to buy the product. I realise that women have been the victim's of bad advertising practice far longer than men have but I think the old adage "2 wrongs don't make a right" should be considered in this situation.

[valkyriekaren.livejournal.com]

Most adverts seem to piss me off at the moment - very few seem to be witty or imaginative now (and those that are are usually for beer, for some reason). Pet hates are any ads that work on the 'buy our product or you're stupid' principle, like the one above (a tactic which never works when applied to politics, so I don't see why it should applied to commerce), and any and all 'car as leisure item' ads. Y'know, the ones that imply that driving a car is more fun or important than sport / relationships / family / generally having a life, rather than being a means to faciliate the aforementioned. It's a tool, ffs.

[ciphergoth.livejournal.com]

If you buy a Landrover you can drive to Africa in it!

(OK, strictly speaking you could if you took the Chunnel and then drove through Turkey, but...)

adverts

[countess-sophia.livejournal.com]

You'd still have to take a ferry across the Bosphorus to cross from Europe to Asia. One could of course go north round the top of the Black Sea and then come down into the Levant that way.

Soph xxx

[babysimon]

I believe Ford drove one of their cars from London to New York once. (Chunnel -> Europe -> Russia -> Ice -> Alaska -> NYC).

[stonehan.livejournal.com]

I'm running out of shampoos that I am prepared to buy, due to the irritation level of shampoo ads. Ditto sanitary towels and tampons and brands of toilet roll.

[valkyriekaren.livejournal.com]

Kotex! They use the colour RED in a sanitary towel ad! Hurrah!
I feel sure there's a generation of teenage girls who got an awful shock when they had their first period and it wasn't watery and blue.
Now we just need yellow and brown in nappy ads. Socialist realism in advertising!

[stonehan.livejournal.com]

No, no. Babies really, really do poo a clean and fresh smelling blue liquid that is extremely easy to mop up. Furthermore, they are guaranteed to sleep through the night and play all day, in a very cute and soft focus way, as long as they are wearing whatever brand it is they are supposed to wear.

And the rational side of my brain escaped shortly after it saw the second blue line in the pregnancy test...

[wechsler.livejournal.com]

Hear, Hear!! Anyone who's ever sat through an advert break with me will know how much I hate most ads - The sheer number of adverts that are either chronically misleading or deliberately degrading to either purchaser (in the "you're too thick to do this, let us do the thinking for you" way) or a character in the ad, is infuriating. Of the rest, most just have absolutely nothing to do with the product.
And for reasons which will be obvious to some, I just find the Vic Reeves / First Direct Advert profoundly disturbing. Especially since I bank with them.

[kerrykat.livejournal.com]

ahhhh...but the new pot noodle ad *is a very funny* skit on the 'no win, no fee' ambulance-chaser ads!

k'kat (who spends a lots of time channel hopping ads whilst yelling at the tv!)